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Case Study

How Factual Minds Helped TargetBay Reduce Costs and Improve Email Engagement

Challenges

  • Rising CloudFront Costs: As campaign volume and image resolution increased, data transfer charges via CloudFront grew rapidly—straining marketing budgets.
  • Performance Bottlenecks Unoptimized images led to longer email load times, risking lower engagement and conversion rates.
  • Manual Workflows Marketing teams were manually resizing and compressing images prior to upload—creating inconsistency, overhead, and delays.

Solution Provided by Factual Minds

Factual Minds implemented a dual approach—automated image optimization at ingestion and CloudFront Savings Bundle adoption—to reduce costs and improve performance.
Intelligent Image Optimization Pipeline
API-Level Processing: All uploaded images are now processed server-side:
  • Resized if larger than 1200px width
  • Adaptive compression applied (based on type)
  • WebP conversion for JPEG/PNG assets when it reduces size
  • Outcome: All S3-stored images are lightweight, modern, and consistently formatted—no manual steps required.
Committed-Use CloudFront Pricing
  • Enrolled in a 1-year CloudFront Savings Bundle, committing to 500 TB/month.
  • Achieved ~30% discount on standard egress rates.
  • Outcome: Predictable, lower data transfer billing even as traffic scales.

Results & Benefits

Benefit Area
Before
After
Monthly CloudFront Bill
High variability, steep increases
↓ 35% via optimization + committed discount
Average Image Size
Raw uploads; inconsistent compression
↓ 40% with automated WebP and resizing
Team Workflow
Manual resizing + QA
Fully automated, zero manual effort
User Engagement
Lower click-through in image-heavy emails
12% increase in open-to-click rate
Billing Predictability
Variable by campaign traffic
Fixed baseline commitment improves planning

AWS Services Used

  • Amazon CloudFront – Low-latency global delivery with edge caching
  • Amazon S3 – Durable, highly available image storage
  • AWS Savings Plans (CloudFront Savings Bundle) – Egress discount model for predictable cost control
  • Amazon CloudWatch – Monitoring for egress volume and API-level transformation metrics

Why Choose Factual Minds?

  • Factual Minds, an AWS Premier Consulting Partner, specializes in performance and cost optimization for high-volume SaaS platforms. By combining smart image processing with strategic billing models, we helped TargetBay deliver a faster, more consistent experience—without sacrificing economics.

Get Started Today

Looking to enhance your development team’s efficiency with Amazon Q? Contact Factual Minds today for expert guidance and seamless implementation!
Client Overview

TargetBay is a customer engagement SaaS company serving over 4,500 e-commerce brands via its BayEngage platform. Each marketing campaign features dynamic, high-resolution images—product photos, promotional banners, and branded assets—that must load quickly and consistently in email clients across the globe.

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