case-studies-1 - factualminds

Case Study

How Factual Minds Helped TargetBay Scale Email Operations with AWS SES

Challenges

SES Sending Limits & Quotas: Managing and increasing SES sending limits to support business growth.
Email Reputation Management: Preventing spam complaints and maintaining a high sender reputation.
SES Sandbox Limitations: TargetBay was restricted in its ability to send emails at scale due to AWS SES sandbox constraints.
Email Volume Scalability: The company needed access to send over 200 million emails per month while ensuring high deliverability rates.
Dedicated IP Addressing: To maintain reputation and control over email sending, TargetBay required dedicated IP addresses.
Deliverability Management: Setting up SNS and SQS for bounce, unsubscribe, and complaint tracking was essential to maintaining sender reputation and compliance.
Domain Verification & Warm-Up: Ensuring seamless domain authentication and warming up new IPs to prevent blacklisting and maintain high inbox placement.

Solution Provided by Factual Minds

Factual Minds, an AWS consulting expert, helped TargetBay overcome these hurdles by implementing a comprehensive AWS SES strategy:

SES Sandbox Removal & Scaling: Facilitated the approval process to get TargetBay out of the SES sandbox, unlocking high-volume email sending capabilities.
Dedicated IP Allocation & Warm-Up Strategy: Secured dedicated IP addresses and implemented a phased warm-up plan to establish a strong sender reputation.
Domain Authentication & Verification: Set up SPF, DKIM, and DMARC records for multiple domains to enhance email deliverability and security.
Automated Bounce & Complaint Handling: Configured AWS SNS and SQS to efficiently track and act on bounces, unsubscribes, and complaints, improving email hygiene.
Ongoing Monitoring & Optimization: Provided continuous monitoring, best practice recommendations, and fine-tuning to optimize email performance and deliverability.
CloudWatch for Reputation Metrics: Implemented AWS CloudWatch to monitor SES reputation metrics, ensuring proactive management of email performance and sender score. Factual Minds, an AWS consulting expert, helped TargetBay overcome these hurdles by implementing a comprehensive AWS SES strategy
SES Sandbox Removal & Scaling: Facilitated the approval process to get TargetBay out of the SES sandbox, unlocking high-volume email sending capabilities.
Dedicated IP Allocation & Warm-Up Strategy: Secured dedicated IP addresses and implemented a phased warm-up plan to establish a strong sender reputation.
Domain Authentication & Verification: Set up SPF, DKIM, and DMARC records for multiple domains to enhance email deliverability and security.
Automated Bounce & Complaint Handling: Configured AWS SNS and SQS to efficiently track and act on bounces, unsubscribes, and complaints, improving email hygiene.
Ongoing Monitoring & Optimization: Provided continuous monitoring, best practice recommendations, and fine-tuning to optimize email performance and deliverability.

Results & Impact

200M+ Emails/Month: TargetBay successfully scaled its email operations beyond 200 million emails per month.
Improved Email Deliverability: With domain authentication and reputation management, inbox placement rates improved significantly.
Enhanced Compliance & Reputation: Dedicated IPs and proactive monitoring helped maintain a strong sender score and compliance with email regulations.
Seamless Bounce & Complaint Tracking: Automated email feedback loops ensured quick response to bounces and complaints, reducing potential blacklisting risks.

Why Choose Factual Minds?

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Are you looking to optimize and scale your AWS SES environment? Partner with Factual Minds for expert guidance and seamless execution. Contact us today to transform your email operations!

Client Overview

TargetBay, a leading eCommerce marketing automation platform, needed to scale its email operations efficiently to reach its growing customer base. However, they faced significant challenges with AWS Simple Email Service (SES), including restrictions due to SES sandbox limitations, domain verification, and managing email deliverability at scale.

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