Growth Stories

Case Study

How Factual Minds Helped TargetBay Scale Email Operations with AWS SES

SES Sending Limits & Quotas: Managing and increasing SES sending limits to support business growth. Preventing spam complaints and maintaining a high sender reputation.

How Factual Minds Helped TargetBay Optimize Development with Amazon Q for Developers

TargetBay’s developers used multiple Integrated Development Environments (IDEs), requiring a consistent and reliable Amazon Q plugin configuration.

How Factual Minds Helped TargetBay Unlock Fast, Cross-Tenant Insights with Amazon QuickSight SPICE

Slow, Costly Ad-Hoc Reporting Running direct SQL queries against large Aurora tables caused: Multi-minute response times Production database CPU spikes

How Factual Minds Helped TargetBay Reduce Costs and Improve Email Engagement

Rising CloudFront Costs: As campaign volume and image resolution increased, data transfer charges via CloudFront grew rapidly—straining marketing budgets.

How Factual Minds Migrated TargetBay’s BayRewards from ECS to AWS Amplify

Regional Latency Users outside the primary AWS region (especially in APAC) experienced slow load times due to centralized ECS hosting. Fragile Availability Model A single ECS cluster created a point..

How Factual Minds Helped TargetBay Achieve Scalable Microservices on Amazon ECS (EC2)

Monolithic Single Node TargetBay’s NGINX + PHP-FPM-based APIs ran entirely on a single c5.2xlarge EC2 instance, along with background and batch jobs.

How Factual Minds Helped TargetBay Unlock Fast, Cross-Tenant Insights with Amazon QuickSight SPICE

Slow, Costly Ad-Hoc Reporting Running direct SQL queries against large Aurora tables caused: Multi-minute response times Production database CPU spikes Risk to transactional workloads